List popular products and similar products
Amazon is the king of social proof. If you look at Amazon's website, you'll see many examples of social proof. "Hot Product", "Best Selling Product", "The same people who bought this product also bought...", "Frequently buy together" – link your products in a variety of different ways (this makes a difference for the SEO we mentioned earlier help) and sell more products right away.
Source: Amazon
Did you see the orange label "Bestseller"? This is useful for customers who are not searching for a specific item or are unsure of two items. In this case, the Latest Mailing Database customer may choose the best-selling product.
Source: Amazon
List supplementary items
You can help your customers by giving them an idea of what else they will buy after viewing this item.
Source: Amazon
Another way to sell more products at once is to offer complementary products and direct customers to items that are often purchased together.
Include customer reviews of your product
If your customers are not only sharing with the world that they love your product, but are actually showing it, it's the perfect way to prove that the product is great and that others trust your store.
Source: Etsy
Source: Adidas
Create a sense of urgency by sharing some real-time data
Show your customers that there are real people shopping on your online store at this particular moment. All of these real-time interactions influence people's decisions. By creating a little sense of urgency and the impression that the product is ideal and likely to sell out quickly, it gets customers to act quickly.
Source: Etsy
Related: For more examples and ideas for your business, read our article on 14 Quick Steps to Building Social Proof for a Growing Business.
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Great breakdown of how social proof builds trust! Another effective way is showcasing case studies or success stories. For example, a company let properties can highlight tenant testimonials or occupancy rates to strengthen credibility even further.
Social proof opbouwen is essentieel voor elk groeiend bedrijf. Positieve beoordelingen, testimonials en klantfeedback laten zien dat je bedrijf betrouwbaar en professioneel is. Platforms zoals Gemeentegids Nederland helpen lokale bedrijven om online zichtbaar te worden en meer klanten aan te trekken. Door tevreden klanten te laten zien en actief met je publiek te communiceren, kunnen bedrijven hun geloofwaardigheid vergroten, vertrouwen opbouwen en nieuwe klanten aantrekken.
You’ve shared some excellent strategies for building social proof. Highlighting bestsellers, showing related items, and adding real-time urgency are all proven ways to boost conversions. I’d also add that featuring your business in trusted places can help even more. For example, having an Online bedrijfsvermelding not only strengthens your credibility but also improves visibility in search engines. When customers see consistent information and positive reviews across different platforms, it builds trust and makes your products stand out even more.
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