If you know your audience well, this shouldn't be too hard to figure out, but trial and error can work here too. Think about your Image Manipulation vertical. If you're an online retailer, when do people typically buy clothes online? Or if you are a car dealership, what days of the week do you see the highest spike in website traffic or foot traffic? Of course, it's essential to think Image Manipulation about when your audience is most likely to spend time on Instagram. Asking these questions is a good starting point. If you're not using a lifetime budget and still want to schedule your ads, there are other ways to do it. Take advantage of free ad scheduling tools Image Manipulation like Hootsuite and Buffer, which also offer many other tools to help you manage and grow your social audiences. 4. Post Instagram Stories Regularly What do Instagram stories have to do with increasing Image Manipulation engagement for your ads? This Snapchat-like feature allows brands to post a video or image that lasts 24 hours. And while Instagram Stories aren't directly related to your ad (unless your ad is a story!), many Instagram users have reported that Stories help increase their brand Image Manipulation engagement on Instagram. Instagram stories are also just another way to increase your presence on the platform, so try increasing the number of stories you share Image Manipulation or even try running an Instagram story ad to see how it works. engagement compares to other ad formats. instagram brand stories The other major benefit of Instagram Stories is that this feature allows your Image Manipulation brand to be featured on Instagram's Explore page where users go to find new content. Instagram chooses which accounts to feature on this page based on accounts you already follow and posts you interact with. To get featured on this page, of course, you need to create more engaging Instagram Image Manipulation stories. The benefits of being featured on the Explore page will likely relate to increased likes and engagement on your other posts. 5. Make sure your audience is targeted (but not over-targeted).