Patience. No, we're not suggesting that you merely sit back and wait for a sale. However, once you've assessed all of the contributing executive email list variables, patience (combined with persistence and good tracking) will prove beneficial. Continuing to send out a quality zine at regular and predictable intervals will pay off. Assuming that your zine is executive email list reaching the executives required to make the purchasing decision, variables like budget and the buyer's priorities will change. Just make sure that you're there when they do. Tracking. Perhaps executive email list the most important step that you can take is to carefully track your results. With the right zine system you can track when your zine is opened, who reads it, when they read it and what they read. This information will enable your business to not executive email list only optimize the information that you place in your zine but also optimize when you send it for the best and most profitable results.When making a major buying decision it certainly is. Contacting your clients and prospects with your zine at the optimal time in their decision-making process is tricky executive email list at best, particularly when it comes to marketing high-end, augmented products. How many decision-makers must decide to purchase your product? Coordinating all of the decision-makers to make a purchase is a feat in and of itself, but if all of the executives involved are receiving your executive email list zine then you're a step ahead of the game. Are all the decision-makers aware of your products or services? Make sure that your zine is getting into the mailboxes of the key people involved in purchasing, if they're not, involve your sales force in updating your mailing list so that you're getting into the hands executive email list of the decision-makers each month. Where is your zine in the company's business cycle? Budgets generally run on a cycle, annual, quarterly etc. Your zine isn't going to hit the right time during the budget cycle every time. If you are able to factor budget cycles into your distribution schedule executive email list then that is a bonus (but it isn't often a possibility).