It seems like every day there is a new platform that marketers “should” focus on. And Snapchat is one of the newer platforms to make it onto this list – for good Photo Background Removing reason. According to a Financial Times report , Snapchat's video traffic nearly tripled between June and November 2015. As of early 2016 , Snapchat users were viewing a total of 7 billion videos per day. In fact, when it comes to monthly usage, it's already surpassed Twitter and Tumblr and is rapidly gaining on Instagram. Snapchat also has the sixth highest concentration of millennials among all major apps. Snapchat Marketing Guide Source: Comscore According to AdEspresso , 76% of these Millennials are online shoppers. That means there's a better chance of converting them into a sale, depending Photo Background Removing on the product you're promoting, of course. Snapchat Marketing Guide And even though Snapchat is growing rapidly, it's still far less competitive in terms of advertising than Facebook because only 1% of advertisers use Snapchat for marketing . But the main reason Snapchat is so effective right now is the context of the platform: Snapchat allows brands to engage with their audiences in ways Photo Background Removing that other platforms don't. For example, businesses can use it to create purchasing urgency, as each snap-in has a limited lifespan before it expires permanently. Or you can display a more authentic side to your brand because you'll be shooting video on your phone without fancy production equipment. Most marketers reject emerging platforms altogether because they don't know how to track ROI, or because they assume no one in their target audience will ever start using them. But those who jump to a new platform at the start of the game are the ones who perform better. In 1999, Gary Vaynerchuk had a 99% email Photo Background Removing open rate with a list size of 300,000 – that was long before everyone got into email marketing. Learn more: 7 emails to add to your funnel (templates included) Similarly, today with Snapchat, if you have 1000 followers, 900 of them will consume your content . This number will decrease as more brands and advertisers access Snapchat – just as it has with email, Facebook, Twitter and other social media Photo Background Removing platforms. In this article, I'll cover some proven marketing strategies you can use for your business on Snapchat - strategies that have been used successfully by companies like Grubhub, Gatorade, Vans, Kraft, and more. But first, let's cover some basics. Get started with Snapchat In this section, we'll dive into the different features of Snapchat and define some of the terms before we get into the marketing strategies. snapchat stories Each individual capture can be an image or a video with a duration of 1 to 10 seconds. Snaps can be sent individually or added to your Snap Story as a collection. To record a video, simply Photo Background Removing press and hold the button at the bottom of the main screen. Snapchat Marketing Guide Bonus Free Download: If you enjoyed this article, get ready to receive more actionable insights into social media marketing - everything you need to know about YouTube advertising!