Rebranding your company is not an easy task. This is especially true if it involves renaming or a new website domain. Earlier this year, after months of planning and effort, we changed the brand name from Logojoy to Looka. Google Ads rebranding example Google Ads is a huge acquisition channel for us, so it was imperative to develop a campaign strategy months before Ghost Mannequin Effect the brand change. In the process, I made some mistakes and learned some valuable lessons. I wanted to share it with other companies that are embarking on a similar process. It's daunting, but you can do it. Now here's a checklist of 11 steps to update your Google Advertising campaign Ghost Mannequin Effect for a successful branding change. What to do before you start rebranding The first eight steps on this list should be done 4-5 months before the start date of your company's rebranding . This gives you plenty of time to test, troubleshoot, and attract other team members in need of assistance. 1. Decide whether to update an existing search campaign or create a new one Most of the time, unless the rebranding is targeting a completely new market with its own keyword set, or is launching a new brand or product (for example, a sub-brand under the main brand). , It is recommended to update the Ghost Mannequin Effect existing brand. Search campaign. In this way, you will be able to take advantage of your previous learning and performance. If you have a scenario that targets different keywords, be prepared to create an entirely new search campaign. Update Google Ghost Mannequin Effect Advertising Campaigns and Create New Google Advertising Campaign Options 2. Make sure conversion tracking is running on your new site If you change your domain name and plan to (eventually) shut down your old site and redirect all traffic to your new site, you can implement the same Google Ads conversion tag from your existing account. Doing this should make your life (and your developer!) Much easier. Rebranded Conversion Tracking Google Ads View 3. Make sure your account is fully optimized. Before changing your brand, make sure you have at least three extended text ads and one responsive Ghost Mannequin Effect search ad in rotation for each ad group. If you're targeting the same keywords, you can either have this already set or you can optimize your account to be in good shape before rebranding. Check the following: Make the most of all relevant ad display options (sitelinks, callouts, pricing, etc.) . Scrub search terms Ghost Mannequin Effect for irrelevant queries. A keyword quality score of at least 8 or 9. 4. Do not make major changes to your search account If you are using an automated bidding strategy such as Target CPA or Target ROAS,