The world of paid search can be difficult to navigate, even for Raster to Vector Conversion people who have been in the weeds for many years. As you can imagine, our client-facing teams at WordStream receive a plethora of questions Raster to Vector Conversion from marketers and business leaders with a variety of skills in paid marketing. A question that comes up time and time again is, "What's wrong with keywords being marked as 'low search Raster to Vector Conversion volume' by Google?!" google-ads-low-search-volume What is a “low search volume” keyword? First, we need to address the obvious question. What is a “low search volume” keyword? As Raster to Vector Conversion you go through your keyword lists, you may notice that some keywords are marked as "Limited Approval" due to "low search volume". These terms are associated with Raster to Vector Conversion very limited search traffic on Google – in other words, few people search for these terms. For this reason, Google temporarily makes these keywords inactive. To get confirmation on how these Raster to Vector Conversion keywords are really defined, I spoke with some of WordStream's top paid search experts. “Generally, low-search-volume Raster to Vector Conversion keywords are just keywords that aren't searched as much as other keywords,” says Chris Pierce, client programs manager for WordStream. “It could be a little niche.” This does not mean that these keywords will disappear from your account, however, so how do you manage them? Stay tuned Raster to Vector Conversion for that answer, but let's start by discussing how Google makes those determinations… How does Google determine if a keyword has a low search volume? According Raster to Vector Conversion to Chris, "Low search volume keywords are associated with very little search traffic on Google, indicating that they are not very relevant to most customers.