User-generated content is powerful Raster to Vector Conversion because it taps into people's inherent desire to be recognized and appreciated. When your brand shares something that a customer or fan has created, that external recognition not only builds the customer or fan's affinity with the brand, but it encourages that person to share the content more with their friends (and your brand benefits by proxy). I bet this Badass Beard Care client is Raster to Vector Conversion now a lifelong brand lawyer. badass-beard-care-instagram However, in a world where many marketers are obsessed with short-term tactics to acquire as many customers as possible cheaply, UGC is a long-term tactical relationship that won’t go out of style anytime soon. Ninety-three percent of consumers find UGC Raster to Vector Conversion useful when making purchasing decisions, and 86% of millennials consider UGC to be a key indicator of brand quality. User-generated #content is a long-term tactical relationship that won’t go out of style, says I am Aaron Agius. Click to tweet It's more effective for your customers to promote your brand than just letting the brand do it to attract new customers. With UGC, you can turn your best clients into your best lawyers. After all, it's customer relationships that help companies move from lucrative businesses to enduring brands. UGC doesn't have to replace other forms of marketing, but it can be a powerful weapon in your arsenal. Here are some of the ways you can improve your content marketing using UGC. HAND-CHOSEN RELATED CONTENT: Turn user-generated content Raster to Vector Conversion into undeniable, glorious connections Video reviews Every online marketer knows that the conversion rate can fluctuate greatly depending on what is on the landing page. Social proof is a key part of a good landing page, especially for visitors unfamiliar with your brand. They need to be sure that your product is what the brand claims to be before making a purchase. Video reviews are treated as a credible type of social proof because the visitor can hear the reviewer's voice and gauge how that person really feels about a product. (Text reviews are easier to fake and often less organic than a video review.)Raster to Vector Conversion Video reviews are credible social proof because visitors can hear and see the reviewer, says I am Aaron Agius. Click to tweet In psychology, the implicit selfishness theory suggests that people are wired to give more weight to opinions expressed by like-minded people. By featuring an abundance of video reviews on a product page - each represented by a distinct aspect of your buyer persona - Raster to Vector Conversion you can help potential buyers feel a greater level of confidence when deciding to buy. Boom by Cindy Joseph, a skincare brand that caters to women over 40, has plenty of video reviews on every product page that potential buyers will relate to.