This affected the link trust, as you could not longer tell the origin of the information, and therefore the reliability of it. You’d start to wonder if you should even click on it at all. Of course, in your email, you could include a reference line before the link, but still, this masking of the destination URL raised a valid concern. And of course, along came the spam emailers, who wanted to mask the full URL and drive people to other destinations unwillingly. These spammers would try all sorts of techniques to mask URLs online, in the years to come. As the world wide web developed rapidly, URL Shorteners needed to adapt and evolve quickly in various ways, with the good and bad. Only the strongest would survive. The Blue Bird Makes the URL Shortener Even More Important. Especially with the birth of Twitter in July 2006 with its famous 140 character tweet: URL shortening started to become more than just a nice-to-have, it was a necessity. This 140 character limit made sharing links tricky. Twitter Character Limit How were you supposed to tweet about that incredible YouTube video when it’s URL link alone was 43 characters? Or this insightful Hubspot article on blogging that you’ve just read that Cork House Clearance Services comes to 148 characters. Good luck tweeting that great content piece to your followers. Sharing links was also not just about the URL. It was about the person sharing thoughts and opinions on the link. Why were they sharing it? What did they find so interesting about it? To allow people to personalize their Tweets along with the links, URL Shorteners had not only become necessary, they were becoming popular. Luckily, since then, Twitter has, in fact, made all URLs 23 characters. But that comes later in the URL shortening journey, so bear with me. And so, to make its users’ lives a little easier, Twitter automatically translated long URLs using TinyURL. URL Shorteners Becomes an Everyday Tool for Online Socialites, Allowing Them to Easily Share Shortened Links on a Plethora of Social Media Platforms. As more and more social media platforms enter the market, online sharing starts to become a way of life. Some of the more noteworthy launches of social platforms are: