You must have heard that content marketing was the solution to all your marketing problems at some point in your professional life. So by now you've heard a million things about this type of marketing; However, along the way, something goes wrong, even though you have invested time and money into it. You may not have enough website traffic, qualified leads, or general recognition; your content marketing isn't going the way you thought it would. However, the good news is that, when done correctly, the benefits of content marketing can help you grow your business. So if you're wondering why your content marketing strategy isn't working, read on to find out and learn how you can change that. What is Content Marketing? Image Source Content marketing can be defined as a marketing approach used to attract, engage and retain an audience by creating and sharing articles, podcasts, videos and other important media. This strategy aims to develop expertise, improve brand awareness and keep a company at the top. Additionally, content marketing can also be defined as the employee data creation and distribution of relevant and valuable content like: Blogs white papers Captivating video content created with applications such as Write-on Video or Mojave Newspapers Emails Social media posts and so on So, using content marketing consistently can help you build and maintain leads and relationships with your current and potential customers. Essentially, marketing is not possible without relevant and excellent content. What does successful content marketing do? Content marketing is much cheaper than other traditional marketing approaches; it generates better leads and improves brand awareness. Successful content marketing has several characteristics: It is aimed at a particular group of people Unlike traditional marketing which focuses on their potential customers, content marketing targets your existing customers. It allows you to build a relationship with your customers by sharing relevant information that interests them.