This is a sponsored article written by SEMrush. The opinions Image Manipulation expressed in this article are those of the sponsor. Of all the SERP features that Google has developed over time, local packs and snippets are still the most popular targets for businesses. And while the local pack is especially important for businesses looking to attract customers seeking services in a specific location, snippets are an attractive SERP element for content platforms and websites with a web-wide audience. Which Websites Should Target Featured Snippets? Snippets are not Image Manipulation essential for every website because in SEO there are a number of other things that have a higher priority. Proper page indexing, crawling ability, and fixing technical issues are what many SEO agencies go for when accepting a job for another site.
But if you're past the point where you need to fix broken Image Manipulation links and are thinking of additional ways to gain visibility in search results, accessing the featured snippet is a great way to do it. . Type 1: Websites that master their technical and on-page SEO If you search for the same keyword on a mobile device and on a desktop computer, you will likely get different results. Some websites are optimized specifically for mobile search, so mobile and desktop SERPs often look different. The featured snippet is no exception, taking up more space in mobile search results and attracting more attention. Mobile SERP with snippet Mobile SERP for “Vietnamese Image Manipulation Soup Recipe” Desktop SERP with a code snippet Desktop SERP for “Vietnamese Soup Recipe” If you're targeting mobile devices, always make sure you know who's in the snippets for your target keywords - you or your competitor.
Whoever it is, they attract a lot of users' attention. Type 2: Websites Image Manipulation that want to attract mobile traffic Certain keyword categories trigger many snippets. For example, according to SEMrush Sensor, a SERP volatility tracker, up to 18% of keywords in the Travel category trigger a snippet. Selected winning excerpts on mobile This category includes all kinds of keywords related to travel topics: place names, travel tips, travel agencies, etc. travel keywords Image Manipulation If your website ranks for keywords in a category rich in this SERP feature: You will have more opportunities to make one.