How to Identify Your cell phone number list Most Valuable Keywords

At the keyword level, it's the ideal measuring stick: it tells you if your copy is relevant, how excited prospects are about your landing page, and the rate at which people click on your ads. If all three factors are moving in the right direction, you are rewarded with lower CPCs and paid search success. Unfortunately, landing page optimization is a slog, ad rotation is endless, and the expected CTR needs FOREVER to improve. And while that might be fine for the cell phone number list big spenders, your average Joe can't wait a fortnight for a one-point increase in Quality Score. It's not sustainable.

Why is CTR so important to AdWords success?

Because CTR represents the percentage of people who view your ad (impressions) and then click on the ad (clicks). The formula looks like this: This desired action is to complete the AdWords performance evaluation. “Action” can be a purchase, a phone call, a form fill-in: anything that represents value in the context of your business and a given AdWords campaign. Provided your ad and landing page match a given keyword and its underlying searcher intent, you will see an increase in Quality Score and a decrease in CPC. For this reason, achieving a high CTR is critical to your PPC success.

If the intent of a search query is met and satisfied by both the ad text and the landing page, you have a high chance of getting a sale or a lead. It is a high value. On the other hand, if you notice a keyword with a high CTR but are not seeing conversions, you have a problem. This could mean that you're not matching intent with an appropriate offer or that your landing page is a sticking point; it can also mean that you are targeting the wrong keywords entirely.

Before we dive into solving the bane of PPC, which is high CTR and non- converting keywords , let's take a look at how to uncover your account stars.