When we need answers from users, we can outsource or cultivate a group of writers to be real users. These types of influencer responses can be arranged singly, but pyramids executive list work best. 3. Advertising Marketing Zhihu advertising executive list marketing involves APP/WEB/M three ends, including open-screen advertisements, information flow advertisements, hot list, search advertisements, search brand area, comment page advertisements, and answer page advertisements.
CPM is calculated in 3 ways, which is relatively flexible. These placements can be placed on Zhi+ autonomously, and the placement process executive list is short. A better case is the launch of the game "Idle Soldier" on Zhihu. After group analysis, they tried different material placements, and updated 8 sets of videos every week, covering 4 directions of testing. A executive list highly sticky paying crowd was obtained through testing. In addition to the game industry, according to the Zhihu Effect Advertising Marketing 202001 version data, Xiaomi Youpin in the e-commerce industry, Dianping in the online service industry,
Airbnb in the tourism industry, and Air China have all achieved more than expected returns on Zhihu. Source: Zhihu Effect Advertising Marketing executive list 202001 Edition Source: Zhihu Effect Advertising Marketing 202001 Edition 4. Event Marketing There are executive list relatively few activities suitable for small and medium-sized enterprises on Zhihu, and more are the cooperation of large enterprises. It's not that it can't be said, but Zhihu is a knowledge-based community.