As well as the reports promised. Read on to find out if email marketing is still relevant in the age of new media and how to move forward with a new, more engaging email marketing strategy in 2020. Is email marketing dead? With the introduction of social media networks and even search engine optimization, many marketers feared that this was the end of email marketing. Indeed, advancements and innovation in marketing and sales have also led to changes in consumer behavior. Generic mass emails just might not do the trick anymore. And this is a good thing. Today's consumers want personalized experiences. In fact, 72% of consumers said they would only be willing to interact with marketing messages
If they were personalized and tailored to their interests. So if you notice a drop in engagement or roi from your email marketing campaigns, it's time to company mailing list re-evaluate. Are you using an old and outdated method of email marketing? Whether you're sure or not, read these 7 top tips to breathe new life into those outdated email marketing campaigns. And then you can start seeing better results this year. How to relaunch outdated email marketing campaigns review your data. First, it's good to start where you are. Browse your analytics dashboards to see data on previous emails and campaigns to see what you did, what worked, and what didn't. Pay particular attention to metrics like click-through rate, which can tell you how engaged your audience or recipients were. Note which campaigns had higher click-through rates and try to see why they achieved such results.
Continuing your marketing journey. Read on for some examples of what we mean. For example, the european union's general data protection regulation (gdpr) 2016 brought about significant changes in the way marketers handled data, especially personal data like email addresses. . And, in 2019, the new california consumer privacy act (ccpa) introduced gdpr-like policies in california, and other states may soon follow. Although some laws and policies may not apply to your business due to geolocation, being aware of this can be a positive.
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