Influencer marketing has been maturing and evolving over the past few years, KOL activations should be considered as more complex than Special leads simply uploading a post on Instagram from a product received by mail. Instead of telling the KOLs what to say and post, brands start to leverage KOLs’ creative expertise to a greater extent. Top Social Media such as Facebook and Instagram are trying to push for a more authentic and In-depth collaboration Special leads through meaningful and authentic partnership.
Some brands involve influencers in the very early Special leads stage of a campaign, even going as far as the general concept ideation. channable-campaign-june-2022 We’d like to share with you 3 creative ways to collaborate with KOLs in Asia. Create emotionally appealing content 1. Leverage influencers’ background beyond content During the KOL selection Special leads process, brands normally identify several criteria to filter out the ideal Special leads candidate. A common criterion would be the relevance of the content to the brand’s product and services.
For example, beauty brands usually look for influencers that Special leads share makeup and fashion-related content. However, several brands start to focus more on the stories and personalities of the KOL. An example would be Focus Makes Perfect campaign with Hong Kong influencers Emi Wong and Utah Lee. is one of the biggest laser hair removal companies in Special leads Hong Kong, while Emi Wong and Utah Lee are both fitness gurus who might not have an obvious relation to the brand’s service. But the company explored their common point and linked its
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